"Users must be treated as co-developers, in a reflection of open source development practices (even if the software in question is unlikely to be released under an open source license.) The open source dictum, 'release early and release often', in fact has morphed into an even more radical position, 'the perpetual beta', in which the product is developed in the open, with new features slipstreamed in on a monthly, weekly, or even daily basis. It's no accident that services such as Gmail, Google Maps, Flickr, del.icio.us, and the like may be expected to bear a 'Beta' logo for years at a time."

* Services, not packaged software, with cost-effective scalability
* Control over unique, hard-to-recreate data sources that get richer as more people use them
* Trusting users as co-developers
* Harnessing collective intelligence
* Leveraging the long tail through customer self-service
* Software above the level of a single device
* Lightweight user interfaces, development models, and business models.